Your new ‘business as usual’ The past few months has been a watershed moment for pharma marketeers.

We’ve seen quick and often primaryful digital transformation of customer engagement strategies across the globe. Those with a strong backend structure, a customer-centric mindset and cross-functional approach have been able to retain and even improve performance against the odds.

With timelines accelerated from years to weeks, old excuses and barriers are now found left in the dust. So as others return to ‘business as usual’, we must ensure that we do not fall into the same trap. We must use this momentum to look beyond temporary digital solutions and reaffirm what customer value really is.

At Pharma Marketing Europe you’ll find tangible examples of how industry leaders are creating long-term cultural change, scaling omnichannel and agilely adapting to the evolved customer. Join us to benchmark and be inspired by what’s possible. It’s time for a new ‘business as usual’.

Key themes for 2020

Create unprecedented levels of value - Go beyond the digitisation of existing practices to develop new engagement channels for the digitally native, post-Covid customer

Cultivate a culture ready to embrace the new normal - Learn how to encourage a culture of innovation and agility that can keep up with changing customer needs through cross-functional collaboration and new external partnerships

Achieve omnichannel omnipotence - Elevate your content by primaryfully streamlining marketing channels to provide a meaningful customer experience through purposeful engagement

Engage with the segment of one - Develop high quality insights from data to hyper-personalise your engagement strategy through advanced data analytics and backend capabilities

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